PROFESSIONAL SUMMARY
UX Researcher with over 8 years of experience in user-centered design, research operations, and strategic product insights across industries such as fintech, e-commerce, technology, and education.
Skilled in leading end-to-end research processes, optimizing research operations, and fostering data-driven decision-making.
Experienced working with global teams, conducting studies in English, Spanish and Portuguese.
EDUCATION
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Bachelor’s Degree (2013): Product Design — Mauá Institute of Technology (Instituto Mauá de Tecnologia)
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Postgraduate Degree (2017): Marketing Management — ESPM (Escola Superior de Propaganda e Marketing)
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Extension Course (2019): UX Design — Mergo User Experience
PROFESSIONAL EXPERIENCE
Talk Shoppe - UX Research Specialist
APR. 2026 - Present
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I work on projects for Meta, conducting user interviews and deeply analyzing and synthetizing data and research findings.
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I lead projects in both English and Portuguese for Meta Ads and Meta AI.
Freelancer - UX Researcher & Strategy
JUN. 2025 - Present
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I plan and conduct quantitative and qualitative research, including user interviews, usability testing, and any other research activities relevant to the project.
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I analyze and synthesize data collected throughout the discovery and research phases.
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I create diagrams, navigation flows, and user journeys.
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I develop low- to mid-fidelity prototypes.
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I document and support the project throughout its development, validating and testing solutions to ensure quality and consistency.
Clicksign - Lead UX Research & Research Ops Specialist
MAY. 2024 - MAY. 2025
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Led strategic and operational UX research initiatives, ensuring process efficiency, quality, and scalability.
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Managed research tools, defined methodologies, and supported product and design teams to embed a user-centric culture.
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Oversaw research operations without direct personnel management, influencing company-wide research practices.
IPSOS Brazil - Senior UX Researcher (contract)
2024 - 3 Months
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Conducted usability testing, benchmarks, and desk research for Meta projects in both English and Portuguese.
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Delivered actionable insights through structured scripts, quantitative and qualitative analyses, and result tabulations.
Instituto Mauá de Tecnologia- UX Design Lecturer
AUG. 2021 - DEC. 2024
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Developed and taught UX Design curriculum for undergraduate students, covering research techniques, design strategy, and UI fundamentals.
ELO7 - UX Researcher & Research Ops Specialist
SEP. 2022 - SEP. 2023
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Served as the sole UX Researcher, building and managing research processes, backlogs, and repositories.
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Led qualitative and quantitative studies, usability testing, workshops, and mapping activities.
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Trained and mentored design teams in research best practices.
C&A - UX Designer & Researcher
FEB. 2021 - AUG. 2022
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Designed and optimized marketplace seller platforms from concept to post-launch improvements.
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Conducted interviews, journey mapping, and prototyping while supporting multiple design projects cross-functionally.
C6 BANK - Service Designer & UX Researcher
NOV. 2019 - JAN. 2021
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Designed service blueprints, wireflows, and prototypes to enhance product experiences.
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Conducted user journey mapping, competitor analysis, and persona development for strategic product evolution.
ORACLE - Business Development & Strategy Consultant
DEC. 2016 - SEP. 2018
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Business development consultant supporting the sales and customer service teams.
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Responsible for internal marketing campaigns developed for the Hardware consulting team in Brazil, facilitating integration and collaboration with other Oracle teams across the business line. Additionally, led customer experience mapping initiatives to identify key improvement opportunities.
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I was part of the Colombia team and worked from Brazil, communicating in Spanish on a daily basis.
Google/Teletech - Digital Account Executive
JUL. 2014 - AUG. 2015
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Engaged clients in the digital media market, supporting the development and optimization of online campaigns through advertising and marketing strategies, and helping improve their positioning in Google search rankings.
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Acted as a digital marketing specialist, responsible for evaluating potential clients through cold calls, email, and social media outreach.
General Motors - Product Design Intern
JAN. 2013 - JAN. 2014
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Developed pilot projects from concept to prototyping, applying trend and market research insights.
LANGUAGES
Portuguese: Native
English: Advanced Writing, Intermediate Speaking
Spanish: Advanced
TOOLS & PLATFORMS
Maze
Useberry
Notion
VWO
Google Analytics
Miro
Dovetail
Tableau
Typeform
Hotjar
Notebook LM
ChatGPT
Claude
Otter.ai